TY  - BOOK
AU  - Gaspar, Julian E.
AU  - Kolari, James W. ;Hise, Richard T. ;Arreola-Risa, Antonio ;Smith, L. Murphy ;Bierman, Leonard 
TI  - Introduction to global business: understanding the international environment and global business functions 
SN  - 9789814844246
AV  - HD 62.4 .I58 2019 
PY  - 2019///
CY  - Australia
PB  - Cengage Learning Asia Pte Ltd
KW  - INTERNATIONAL TRADE
N1  - Includes index; Part I Foundations of global business  -- Part II Global business environment -- Part III Global business strategy and organization -- Part IV Managing global business
N2  - The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology
ER  -