TY  - BOOK
AU  - Danesi, Marcel
TI  - Popular culture: introductory perspectives 
SN  - 9781538107430
AV  - HM 621 .D36 2019 
PY  - 2019///
CY  - London, United Kingdom
PB  - Rowman & Littlefield
KW  - POPULAR CULTURE
N1  - Reprint 2019; Includes bibliographical references and index; 1. What is popular culture? -- 2. Explaining pop culture -- 3. The business of pop culture -- 4. Print culture -- 5. Radio culture -- 6. Pop culture -- 7. Cinema and video -- 8. Television -- 9. Advertising and Branding -- 10. Pop Language -- 11. Online Pop Culture -- 12. Forever Pop
N2  - For courses in popular culture, media and society, and sociology of the media. Pop culture surrounds us. Its products are the movies we watch, the music we listen to, and the books we read; they are on our televisions, phones, and computers. We are its fickle friend, loving to hate it and hating to love it. Danesi’s text shows us how popular culture validates our common experiences and affects our daily lives. The fourth edition of Popular Culture: Introductory Perspectives features a fully updated text with new material on celebrity in the digital age. Marcel Danesi delves into the social structures that have led to the emergence and spread of pop culture, showing how it validates our common experiences and offering a variety of perspectives on its many modes of delivery into our everyday lives
ER  -