TY - BOOK AU - Acierto, Marife Agustin AU - Gordonas, Annabelle TI - Entrepreneurial management SN - 9786214270569 AV - HD 62.7 .A25 2019 PY - 2019/// CY - Intramuros, Manila, Philippines PB - Unlimited Books Library Services and Publishing Inc. KW - ENTREPRENEURSHIP N1 - Includes bibliographical references; CHAPTER 1. Concept of entrepreneurship -- 2. Economic developments of entrepreneurship -- 3. Developing a business plan -- 4. Identification of target market -- 5. Branding strategies -- 6. Marketing mix in the development of marketing strategy -- 7. Management requirements -- 8. Finance: Analyzing financial statements and creating projections -- 9. Business operations and implementations -- Bibliography N2 - This book is envisioned by the author as a reference material for students taking courses in Business Opportunities as introduction to the development of entrepreneurship ER -