Arenas, Chester Dave G. <br/><br/>
Tourism and hospitality marketing / 
Chester Dave G. Arenas 
 - Manila, Philippines :  Edric Publishing House,  c2021 
 - 104 pages ;  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>CHAPTER 1. An overview of marketing in the Hospitality industry -- 2. Marketing environment and SWOT Analysis -- 3. The marketing strategy & role of marketing in hospitality industry -- 4. The marketing management process -- 5. Product mix -- 6. Price mix -- 7. Place Mix -- 8. Promotions Mix. 
<br/><br/> This book presents a variety of practical application tools, skills, practices, models, approaches and strategies that are proving themselves effective in tourism marketing. 
<br/><br/><label>ISBN: </label>9786218179158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM -- MARKETING 
<br/><br/><label>LC Class. No.: </label>TX 911.3.M3 .A74 2021