Business research with statistical applications : textbook and guidebook for doing and writing research /
Danitlo M. Tee, Divina V. Sabanal, Jovelyn A. Castro and Christhoffer P. Lelis
- First Edition.
- Manila, Philippines : Rex Book Store, c2019
- xiv, 195 pages ; 26 cm.
Includes bibliographical references and index.
CHAPTER 1. Introduction to business research -- 2. Research Structure and content -- 3. Literature review and citation -- 4. Research methodology and statistical tools -- 5. Research measurement, Applications and interpretations -- 6. Presentation of the demographic profile and descriptive findings -- 7. Multivariate Technique 1: Factor Analysis -- 8. Multivariate technique 2: Multiple Regression Analysis -- 9. Conclusions and recommendations formulation -- 10. Manuscript Fine-Tuning and Formatting ; Other research forms .
Teaching business research subject and doing business research are two different but related activities. The business research concepts are best exemplified through their actual applications in business research.