TY  - BOOK
AU  - Frissen, Roel
AU  - Janssen, Ruud;Luijer, Dennis 
TI  - Event design handbook: systematically design innovative events using the Event Canvas 
SN  - 9789063694340
AV  - GT 3405 .F91 2018 
PY  - 2016///
CY  - Amsterdam, Netherlands
PB  - BIS Publishing
KW  - SPECIAL EVENTS -- PLANNING
N1  - Includes bibliographical references; 1.Is this book for me? -- 2.Change, before you have to -- 3.Meet the event canvas -- 4.Apply event design -- 5.Mapping change -- 6.Event design cases -- 7.Influencing for success -- 8.Balls, barriers and balloons -- 9.Your turn
N2  - This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas. This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.  This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter
ER  -