Catering : a guide to managing a successful business operation /
Bruce Mattel
- Second edition.
- Hoboken, New Jersey : John Wiley & Son, Inc., c2016
- xiv, 304 pages : illustrations ; 25 cm.
Includes index.
1.Introduction to catering -- 2.Starting your catering business -- 3.Pricing for profit -- 4.Setting up the catering kitchen -- 5.Staffing -- 6.Marketing -- 7.Event planning -- 8.How can we serve you? -- 9.Food preparation and service -- 10.Dining room and beverage management -- 11.Sample menus and service -- 12.Recipes for catering.
From launching the business, establishing pricing, setting up a kitchen, staffing, and marketing to planning events, organizing service, preparing food, managing the dining room and beverages, and developing menus, Catering: A Guide to Managing a Successful Business Operation, Second Edition, provides detailed guidance on every aspect of the catering business. This Second Edition is thoroughly revised and updated to include information on catering for dietary restrictions and food allergies, contemporary techniques such as sous-vide technology, and plating and presentation. Included is a new chapter of practical mainstream and on-trend recipes and sample menus for a variety of catered events from brunches to black-tie affairs