TY  - BOOK
AU  - Foley, James F.
TI  - The Global entrepreneur: taking your business international 
SN  - 9780975315323
AV  - HF 1416.5 .F65 2017 
PY  - 2017///
CY  - United States of America
PB  - Dearbon Financial Publishing
KW  - EXPORT MARKETING
N1  - Includes index; Section 1: Before you go global -- 1.Why go global? -- 2.When is a company ready to go global? -- 3.Harmonized codes-classifying your export products -- 4.Which foreign markets will be successful for your company? -- 5.Selecting foreign markets -- 6.Sources of international marketing data -- Section 2: Getting global -- 7.Foreign market entry mode selection -- 8.Finding your partners for indirect exporting -- 9.Finding your partners for direct exporting -- 10.International business across cultures -- 11.International product and pricing strategies -- 12.Legal considerations -- 13.Tax and accounting issues -- Section 3: The mechanics of going global -- 14.Logistics -- 15.Documentation and export compliance -- 16.Financial risk, payment methods and trade finance -- Section 4: Sustaining global success -- 17.Setting a pace for your export growth-assessing your export progress and success -- 18.Managing international channels of distribution -- 19.International advertising, public relations and trade missions/shows -- 20.Key to success: a customer orientation -- 21.Sustaining success through clear communication and managing change -- 22.The internet and international trade
N2  - An excellent primer, The Global Entrepreneur uncovers all the hidden secrets to doing business in the real work. Author Jim Foley is praised for his street-smart advice. First printed in 1999, this text has been adopted by numerous colleges and universities for export and international trade education. It has also been used as a study resource guide for the NASBITE CGBP exam
ER  -