TY - BOOK AU - Caudilla, Jesus Perry L. AU - Cansancio, Jackielou E. TI - Purposive communication SN - 9786214091416 AV - P 90 .C38 2019 PY - 2019/// CY - Mandaluyong City, Philippines PB - Books Atbp. Publishing Corp KW - COMMUNICATION -- PROBLEM, EXERCISES, ETC N1 - Includes bibliographical references; Unit 1 Communication processes, principles and ethics, 1 Communication and globalization 1 -- Unit 2 Varieties and registers of spoken and written languages 67, Evaluating messages and images of different types of texts reflecting different cultures 67 -- Unit 3 Communication aids and strategies using tools of technology, 119 Communication for various purposes, 119 -- Unit 4 Communication for work purposes 163, Communication for academic purposes 163 N2 - The textbook Purposive Communicationh has been written and published as a response to the exigent need for college or university courses which are relevant to the skills of the 21st century learners. As contained in the Commission on Higher Education (CHED) Memorandum Order No. 20, s2013 and as part of the New General Education Curriculum, Purposive Communication is a course about writing, speaking, and presenting to different audiences and for various purposes. --Book ER -