TY  - BOOK
AU  - Bachner, John Philip.
AU  - Khosla, Naresh Kumar.
TI  - Marketing and promotion for design professionals
SN  - 442204787
AV  - NK 1504 .B33 1977 
PY  - 1977///
CY  - New York
PB  - Van Nostrand Reinhold Company, Inc.
KW  - DESIGN SERVICES
N1  - Includes index; Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.
ER  -