Bachner, John Philip. <br/><br/>
Marketing and promotion for design professionals / 
John Philip Bachner and Naresh Kumar Khosla 
 - New York :  Van Nostrand Reinhold Company, Inc.,  c1977 
 - xiv, 354 pages :  illustrations ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/>Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.  
<br/><br/><label>ISBN: </label>442204787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DESIGN SERVICES
<br/><br/><label>LC Class. No.: </label>NK 1504 .B33 1977