Maurello, S. Ralph.

Commercial art techniques : a practical self-instruction course and reference handbook of methods and procedures / S. Ralph Maurello - Revised edition. - New York : Leon Amiel Publisher, c1974 - 128 pages : illustrations ; 29 cm.

Introduction -- 1. Commercial art functions -- 2. Media and techniques of illustrations -- 3. Pencil -- 4. Opaque watercolor -- 5. Transparent watercolor and wash -- 6. Airbrush -- 7. Pastel -- Pen and ink -- 9. Scratchboard -- 10. Shaded line media -- 11. Color aids -- 12. Photography -- 13. Computor art -- 14. Lettering and typography -- 15. Design and layout -- 16. Paste-ups and mechanicals -- 17. Communications media -- 18. Print reproduction -- 19. Nonprint reproduction -- 20. Careers in commercial art -- Glossary.

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COMMERCIAL ART

NC 1000 .M38 1974