Strategic management : text and cases /
Gregory G Dess, Gerry McNamara and Alan B Eisner
- Eighth edition.
- New York : McGraw Hill Education, c2018
- xxxviii, 456 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Part 1 Strategic Analysis -- 1 Strategic Management: Creating Competitive Advantages -- 2 Analyzing the External Environment of the Firm: Creating Competitive Advantages -- 3 Assessing the Internal Environment of the Firm -- 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources -- Part 2 Strategic Formulation -- 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages -- 6 Corporate-Level Strategy: Creating Value through Diversification -- 7 International Strategy: Creating Value in Global Markets -- 8 Entrepreneurial Strategy and Competitive Dynamics -- Part 3 Strategic Implementation -- 9 Strategic Control and Corporate Governance -- 10 Creating Effective Organizational Designs -- 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization -- 12 Managing Innovation and Fostering Corporate Entrepreneurship -- Part 4 Case Analysis -- 13 Analyzing Strategic Management Cases.
Provides readers a treatment of traditional strategic management topics, application of strategic management concepts to real-world examples, and interwoven contemporary themes revolving around globalization, technology, ethics, environmental sustainability and entrepreneurship. This title also offers financial data and videos to match each case.