TY  - BOOK
AU  - Dowson, Ruth
AU  - Bassett, David
TI  - Event planning and management: principles, planning and practice 
SN  - 9780749483319
AV  - GT 3405 .D69 2018  
PY  - 2018///
CY  - [New York]
PB  - Kogan Page Limited
KW  - SPECIAL EVENTS
N1  - Includes bibliographical references and index; Chapter 1: Introduction to events -- Chapter 2 : Putting event planning into motion -- Chapter 3 : Location, location, location! Destination and venue selection for events -- Chapter 4 : Developing your events programme and content -- Chapter 5 : Understanding site planning and safety essentials for events -- Chapter 6 : How to build and develop an events team -- Chapter 7 : Drawing in the crowds - Promotion and publicity for events -- Chapter 8 : Budgeting, finances and procurement for events management -- Chapter 9 : A practical guide to managing an event on the day -- Chapter 10 : Measuring success - Post-event evaluation and insights -- Chapter 11: Future-proofing your events
N2  - With real-world case studies from around the globe, as well as an invaluable toolkit of templates, planning checklists and budget sheets, this practical book is an ideal resource for those seeking a step-by-step formula to plan and deliver a successful event
ER  -