Dowson, Ruth <br/><br/>
Event planning and management :  principles, planning and practice / 
Ruth Dowson and David Bassett 
 - SECOND EDITION. 
 - [New York] :  Kogan Page Limited,  c2018 
 - xvi, 345 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1: Introduction to events -- Chapter 2 : Putting event planning into motion -- Chapter 3 : Location, location, location! Destination and venue selection for events -- Chapter 4 : Developing your events programme and content -- Chapter 5 : Understanding site planning and safety essentials for events -- Chapter 6 : How to build and develop an events team -- Chapter 7 : Drawing in the crowds - Promotion and publicity for events -- Chapter 8 : Budgeting, finances and procurement for events management -- Chapter 9 : A practical guide to managing an event on the day -- Chapter 10 : Measuring success - Post-event evaluation and insights -- Chapter 11: Future-proofing your events 
<br/><br/> With real-world case studies from around the globe, as well as an invaluable toolkit of templates, planning checklists and budget sheets, this practical book is an ideal resource for those seeking a step-by-step formula to plan and deliver a successful event. 
<br/><br/><label>ISBN: </label>9780749483319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPECIAL EVENTS
<br/><br/><label>LC Class. No.: </label>GT 3405 .D69 2018