McDonald, Jason

The Marketing book / Jason McDonald - [United States] : [Jason McDonald], c2019 - 298 pages : illustrations ; 23 cm.

Includes bibliographical references.

Section I. Define what you sell, that they want -- Section II. Build your brand -- Section III. Make yourself easy to find -- Section IV. Create compelling content -- Section V. Think and deploy -- Twaggle.

"Marketing is the art and science of “building your brand” to “sell more stuff.” This book teaches the basics of marketing via the “think / do / measure” method. It will teach you to think like a marketer, to make a marketing plan for your business, and to measure what’s working and what’s not. It will help you to build your brand to sell more stuff, meaning more sales more easily through better marketing."

9781725617278


MARKETING

HF 5415 .M33 2019