TY  - BOOK
AU  - Coxe, Weld.
TI  - Marketing architectural and engineering services
SN  - 442217234
AV  - NA 1996 .C69 1971 
PY  - 1971///
CY  - New York
PB  - Van Nostrand Reinhold Company, Inc.
KW  - ARCHITECTURAL SERVICES MARKETING
N1  - Includes bibliographical references; I. Rules of the game -- II. The business development process -- III. Tools of the trade -- IV. Where can we go from here?
N2  - This book is intended to lift the veil of mystery which has too long surrounded the promotion and new business development practices of architects, engineers, and similar professionals
ER  -