TY  - BOOK
AU  - Kim, W. Chan 
AU  - Mauborgne, Renée 
TI  - Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant 
SN  - 9781591396192
AV  - HF 5415.153 .K56 2005 
PY  - 2005///
CY  - Boston, Massachusetts
PB  - Harvard Business School Press, 
KW  - MARKET SEGMENTATION
N1  - Includes bibliographical references and index; Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy
N2  - In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant
ER  -