TY  - BOOK
AU  - Jones, Gerre L.
TI  - How to market professional design services
SN  - 70328005
AV  - NA 1996 .J66 1973  
PY  - 1973///
CY  - New York
PB  - McGraw Hill Education
KW  - ARCHITECTURAL SERVICES MARKETING
N1  - Includes bibliographical references and index; Introduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change
ER  -