Jones, Gerre L. <br/><br/>
How to market professional design services / 
Gerre L. Jones 
 - New York :  McGraw Hill Education,  c1973 
 - ix, 354 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- 1. Historical background -- 2. Principles and psychology of marketing -- 3. Getting organized -- 4. How and where to find prospects -- 5. Promotional tools and strategy: I. Brochures, reprints, books, motion pictures, and TV -- 6. Promotional tools and strategy: II. Correspondence, proposals, job histories, and other tools -- 7. The presentation: prologue -- 8. The presentation: The interview -- 9. Political action -- 10. Federal, state, and municipal clients -- 11. Joint ventures, associations, and other consortia -- 12. Overseas client acquisition -- 13. A piece of the action -- 14. Public relations: basic -- 15. Public relations: advanced -- 16. Mood of change. 
<br/><br/><label>ISBN: </label>70328005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ARCHITECTURAL SERVICES MARKETING
<br/><br/><label>LC Class. No.: </label>NA 1996 .J66 1973