TY  - BOOK
AU  - Floyd, Kory 
AU  - Schrodt, Paul 
AU  - Erbert, Larry 
AU  - Trethewey, Angela 
TI  - Exploring communication theory
SN  - 9781138200159
AV  - P 90 .E97 2017 
PY  - 2017///
CY  - New York, NY
PB  - Routledge, 
KW  - COMMJNICATION PHILOSOPHY
N1  - Includes bibliographical references and index; Making Sense of Communication -- 
Conceptualizing Communication Theory -- 
Communication Theory and Research -- 
Signs, Symbols, and Semantics -- 
Organizing and Sending Messages -- 
Explaining and Understanding Human Behavior -- 
Discourse and Change -- 
Communication in Developing Relationships -- 
Communication in Sustaining Relationships -- 
Processes of Persuasion -- 
Communication in Organizations -- 
Theories of Group and Family Communication
N2  - Presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges.
ER  -