TY  - BOOK
AU  - Paczkowski , Thomas J.
TI  - Principles of marketing
SN  - 9780137189175
AV  - HF 5415.12.P6 .P32 1994 
PY  - 1994///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall
KW  - MARKETING
N1  - Section 1. Preface -- Section 2. Marketing research paper/project outline -- Section 3. Careers in marketing
ER  -