TY  - BOOK
AU  - Sharma, Kshitiz
TI  - Introduction to tourism management
SN  - 9781259026805
AV  - G 155.A1 .S53 2014 
PY  - 2014///
CY  - New Delhi, India
PB  - McGraw Hill Education
KW  - TOURISM
N1  - Includes bibliographical references and index; Part I. Tourism Concepts -- Part II. Managing Travel Functions -- Part III. Tourism Attractions of India -- Part IV. Managing Tourism Business -- Part V. Tourism and Bottom Line
N2  - Introduction to Tourism Management is designed as a comprehensive guide to the study of tourism for both graduate and post graduate students of the subject. It takes the readers all the way through the basics of the subject like introduction of the concept, principles, constituents, organization, etc.; the economic and managerial aspects of tourism; the historical and modern insights into the industry; and the marketing, organizational and technological issues involved. Following a simple and interactive approach, it deals extensively with the Indian tourism industry in particular, giving the readers a complete picture of the working of the tourism business
ER  -