Sharma, Kshitiz <br/><br/>
Introduction to tourism management / 
Kshitiz Sharma 
 - New Delhi, India :  McGraw Hill Education,  c2014 
 - xxi, 528 pages :  illustrations, maps ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I. Tourism Concepts -- Part II. Managing Travel Functions -- Part III. Tourism Attractions of India -- Part IV. Managing Tourism Business -- Part V. Tourism and Bottom Line. 
<br/><br/> Introduction to Tourism Management is designed as a comprehensive guide to the study of tourism for both graduate and post graduate students of the subject. It takes the readers all the way through the basics of the subject like introduction of the concept, principles, constituents, organization, etc.; the economic and managerial aspects of tourism; the historical and modern insights into the industry; and the marketing, organizational and technological issues involved. Following a simple and interactive approach, it deals extensively with the Indian tourism industry in particular, giving the readers a complete picture of the working of the tourism business. 
<br/><br/><label>ISBN: </label>9781259026805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TOURISM
<br/><br/><label>LC Class. No.: </label>G 155.A1 .S53 2014