Gregory, James R. <br/><br/>
Marketing corporate image :  the company as your number one product / 
James R. Gregory and Jack G. Wiechmann 
 - Second edition 
 - Illinois :  NTC Business Books,  c1998 
 - xiii, 274 pages :  illustrations ;  25 cm 
<br/><br/>Includes index. 
<br/><br/>Image : leading edge of corporate strategy -- Establishing favorable market position : building public awareness and acceptance -- Preselling target markets : image and brand - the inseparable duo -- Impacting the financial community : changing investor expectations -- Advocacy advertising : presenting the company's position on key issues -- Managing a crisis : frontline defense when the world falls apart -- Retaining quality employees : using image to recruit and keep the best -- One important reminder : we are not alone 
<br/><br/> The subject of this book is the use of image programs - corporate advertising in particular but not exclusively - to help enhance corporate reputation. 
<br/><br/><label>ISBN: </label>844233072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CORPORATE IMAGE
<br/><br/><label>LC Class. No.: </label>HD 59.2 .G74 1998