TY  - BOOK
AU  - Sheehan, Brian
TI  - Loveworks: how the world's top marketers make emotional connections to win in the marketplace 
SN  - 9781576876404
AV  - HF 5821 .S54 2013 
PY  - 2013///
CY  - New York
PB  - PowerHouse Books
KW  - MARKETING
N1  - Lovemarks -- Xploring -- People power -- Tribes -- Virality -- Rallying cries -- More than a brand ; Forging relationships -- Body language -- Teasing the senses -- Blood relations
N2  - Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers
ER  -