TY - BOOK AU - Dahlvig, Anders TI - The Ikea edge: building global growth and social good at the world's most iconic home store SN - 9780071777650 AV - HD 9773 .D34 2012 PY - 2012/// CY - New York PB - McGraw Hill Education KW - IKEA (FIRM) N1 - Part 1. A vision of social responsibility -- Part 2. Differentiation through control of the value chain -- Part 3. Market leadership and a balanced market portfolio -- Part 4. Building for the long term ER -