Dahlvig, Anders

The Ikea edge : building global growth and social good at the world's most iconic home store / Anders Dahlvig - New York : McGraw Hill Education, c2012 - xiii, 191 pages ; 24 cm.

Part 1. A vision of social responsibility -- Part 2. Differentiation through control of the value chain -- Part 3. Market leadership and a balanced market portfolio -- Part 4. Building for the long term

9780071777650


IKEA (FIRM)

HD 9773 .D34 2012