TY  - BOOK
AU  - Robinson, Alan G.
AU  - Stern, Sam
TI  - Corporate creativity: how innovation and improvement actually happen 
SN  - 1576750094
AV  - HD 53 .R6 1997 
PY  - 1997///
CY  - San Francisco, California
PB  - Berrett-Koehler Publisher, Inc.
KW  - CREATIVE ABILITY IN BUSINESS
N1  - Includes index; 1. The true nature of corporate creativity -- 2. How preconceptions limit corporate creativity -- 3. What do we really know about creativity? -- 4. The decline of the simple suggestion system and the rise of a new generation -- 5. How misalignment shuts down creativity -- 6. Alignment : The first essential element -- 7. Self-initiated activity -- 8. Unofficial activity -- 9. Serendipity -- 10. Diverse stimuli -- 11. Within-company communication -- 12. Unleashing corporate creativity : where to start
N2  - Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations
ER  -