Robinson, Alan G. <br/><br/>
Corporate creativity :  how innovation and improvement actually happen / 
Alan G. Robinson and Sam Stern 
 - San Francisco, California :  Berrett-Koehler Publisher, Inc.,  c1997 
 - ix, 277 pages ;  25 cm 
<br/><br/>Includes index. 
<br/><br/>1. The true nature of corporate creativity -- 2. How preconceptions limit corporate creativity -- 3. What do we really know about creativity? -- 4. The decline of the simple suggestion system and the rise of a new generation -- 5. How misalignment shuts down creativity -- 6. Alignment : The first essential element -- 7. Self-initiated activity -- 8. Unofficial activity -- 9. Serendipity -- 10. Diverse stimuli -- 11. Within-company communication -- 12. Unleashing corporate creativity : where to start 
<br/><br/> Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations. 
<br/><br/><label>ISBN: </label>1576750094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CREATIVE ABILITY IN BUSINESS
<br/><br/><label>LC Class. No.: </label>HD 53 .R6 1997