TY  - BOOK
AU  - Kaplan, Burton, 1935-
TI  - The Manager's complete guide to speech writing
SN  - 29169518
AV  - PN 4142 .K36 1988 
PY  - 1988///
CY  - New York
PB  - The Free Press
KW  - SPEECH WRITING
N1  - Includes index; Book 1. Strategic Story -- Book 2. Strategic Procedure -- Book 3. A Portfolio of Speeches
N2  - Identifies common speech writing mistakes, discusses objective, voice, purpose, and organization, and shares a selection of sample speeches .A practical guide to the planning, writing and editing of effective speeches, whether for sales meetings, award ceremonies, civic functions or press conferences. The text contains a portfolio of 15 model speeches which can be used as examples of the most common speechmaking techniques
ER  -