Emerging markets : lessons for business success and the outlook for different markets /
Nenad Pacek
- Second edition
- London, United Kingdom : Profile Books Ltd., c2007
- x, 245 pages ; 24 cm
The edition of this successful Economist guide covers everything that businesses need to know in order to be successful in emerging markets. It uses real experiences of companies to illustrate how emerging markets work, how important they are, and the investing opportunities they have to offer. It shows the reader how to detect weaknesses in current emerging-market strategies and how to account for risk, corruption, and cultural boundaries.