TY - BOOK AU - Stevens, Mark TI - Your marketing sucks SN - 1400081696 AV - HF 5415 .S74 2005 PY - 2005/// CY - New York PB - Three Rivers Press KW - MARKETING N1 - Why your marketing sucks -- Nothing happens until a sale is made -- Start with a blank page -- Make a spectacle of yourself or your company -- There are no one trick ponies -- Extreme marketing in action -- Ready, aim, fire! -- Pick the low-hanging fruit -- Don't go back to the office yet ER -