TY  - BOOK
AU  - Kassotakis, Michael
TI  - Cretan sports association: marketing plan 2015-2016 
SN  - 9781519322647
AV  - GV 16 .K37 2017  
PY  - 2017///
CY  - [Place of publication not identifed]
PB  - [publisher not identified]
KW  - SPORTS -- MANAGEMENT
N1  - Executive summary -- Mission and objectives -- Product/market background -- Situation analysis -- Marketing strategies -- Controls
ER  -