Kassotakis, Michael Cretan sports association : marketing plan 2015-2016 / Michael Kassotakis - [Place of publication not identifed] : [publisher not identified], c2017 - 27 pages ; 24 cm Executive summary -- Mission and objectives -- Product/market background -- Situation analysis -- Marketing strategies -- Controls ISBN: 9781519322647 Subjects--Topical Terms: SPORTS -- MANAGEMENT LC Class. No.: GV 16 .K37 2017