TY  - BOOK
AU  - Velasco, Evelyn O.
AU  - Javier, Daryl A.;Perez, Enrique
TI  - Basic understanding to hospitality and tourism marketing with IMC
SN  - 9789719654681
AV  - G 155.7 .V45 2017  
PY  - 2017///
CY  - Intramuros, Manila, Philippines
PB  - Unlimited Books Library Services and Publishing Inc.
KW  - TOURISM INDUSTRY
N1  - Includes bibliographical references; Contents : Unit 1 Overview of hospitality and tourism industry -- Unit 2 Introduction to hospitality and tourism marketing -- Unit 3 Tourism promotions -- Unit 4 Steps in hospitality and tourism marketing plan -- Unit 5 Hospitality and tourism marketing trends
N2  - This book was specially arranged and crafted accordingly to cater to the growing needs of today's students, by looking back from the past; it discusses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today
ER  -