TY  - BOOK
AU  - Disimulacion, Maria Arlene Tuazon
TI  - Event management for tourism, sports, business and mice: a Philippine perspective 
SN  - 9786214090525
AV  - GT 3406 .D57 2016  
PY  - 2016///
CY  - Mandaluyong City, Philippines
PB  - Books Atbp. Publishing Corp
KW  - SPECIAL EVENTS -- PHILIPPINES -- PLANNING
N1  - Includes bibliographical references; Part I : Overview -- Chapter 1 : Introduction to events -- Chapter 2 : Introduction to event management -- Chapter 3 : M.I.C.E. and special events in the Philippines -- Chapter 4 : Forceps shaping the event industry Part II : Event leadership -- Chapter 5 :  Professional and business ethics -- Chapter 6 : Protocol -- Part III : Event planning -- Chapter 7 : Stakeholders -- Chapter 8 : Concept and objectives -- Chapter 9 : Destination and venues -- Chapter 10 : Contracts and bids -- Part IV : Event management -- Chapter 11 : Project management -- Chapter 12: Budget -- Chapter 13 : Program -- Chapter 14 : Production and staging -- Chapter 15 : Exhibit set-up -- Chapter 16 : Catering -- Chapter 17 : Security and risk management -- Part V : Event marketing -- Chapter 18 : Marketing management -- Chapter 19 : Sponsorships -- Part VI : Event evaluation -- Chapter 20 : Quantitative and qualitative techniques
N2  - THis book is divided into six main sections, namely, the overview of the event industry, event leadership, event planning, event managemnet, event marketing, and event evaluation
ER  -