TY  - BOOK
AU  - Gross, Lynne Schafer
TI  - Telecommunications: an introduction to electronic media 
SN  - 697288838
AV  - TK 5101 .G76 1997 
PY  - 1997///
CY  - Madison, Wisconsin
PB  - Brown & Benchmark
KW  - TELECOMMUNICATION
N1  - Includes index; Electronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects
N2  - This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.It divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising)
ER  -