Gross, Lynne Schafer <br/><br/>
Telecommunications :  an introduction to electronic media / 
Lynne Schafer Gross 
 - Sixth edition. 
 - Madison, Wisconsin :  Brown & Benchmark,  c1997 
 - xx, 443 pages :  illustrations ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/>Electronic media forms; commercial radio; commercial television; cable television; noncommercial broadcasting; other forms of telecommunications; corporate telecommunications; international electronic media; electronic media functions; business practices; programming; production and distribution; advertising; audience feedback; laws and regulations; ethics and effects. 
<br/><br/> This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.It divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). 
<br/><br/><label>ISBN: </label>697288838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TELECOMMUNICATION
<br/><br/><label>LC Class. No.: </label>TK 5101 .G76 1997