O'Rourke, James S. <br/><br/>
The business communication casebook :  a Notre Dame collection / 
James S. O'Rourke 
 - Australia :  Thomson Learning Asia,  c2002 
 - xvi, 302 pages ;  28 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/>Brand image and identity -- Diversity and corporate culture -- The internet and e-technology -- Protecting the environment -- Crisis management -- Financial services -- Community relations -- International corporate issues 
<br/><br/><label>ISBN: </label>324147953 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ISSUES MANAGEMENT -- CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HD 59.5 .O76 2002