Entrepreneurship : starting, developing, and managing a new enterprise /
Robert D. Hisrich and Michael P. Peters
- Third edition
- Chicago : Irwin Inc., c1995
- xx, 650 pages ; 25 cm
Includes index.
The entrepreneurial perspective -- Starting a new venture and developing the business -- Financing a new venture -- Managing the new venture -- Special issues for the entrepreneur
Starting and operating a new business involves considerable risk and effort to overcome the inertia against creating something new.