Kaser, Ken <br/><br/>
Advertising and sales promotion / 
Ken Kaser 
 - Philippine Edition 
 - Singapore :  Cengage Learning Asia Pte Ltd,  c2013 
 - xix, 461 pages  illustrations ;  26 cm. 
<br/><br/><label>LC Class. No.: </label>HF 5823 .K37 2013