TY  - BOOK
AU  - Balasan, Ma. Nancy T.
TI  - Marketing basics: a modular approach 
SN  - 978972368202
AV  - HF 5415 .B34 2014  
PY  - 2014///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - MARKETING
N1  - Includes bibliographical references and index; Module 1: The Value of Marketing -- Module 2: The Environment of business -- Module 3: Market Segmentation -- Module 4: Consumer Buying Behavior -- Module 5: Understanding the product -- Module 6. Product Pricing -- Module 7: Product Distribution -- Module 8. Product Promotion -- Module 9. Careers in Marketing
N2  - This book is designed to supplement the teaching of the principles of marketing which focuses on the basic concepts and theories essential for learners, particularly those who are taking business courses like Operations management, Financial management, Hospitality management and economics among others
ER  -