TY  - BOOK
AU  - Roberto, Ned.
TI  - The best of marketing Rx: for entrepreneurs, marketing practitioners, and marketing students 
SN  - 9789712377471
AV  - HF 5415.13 .R64 2015  
PY  - 2015///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - MARKETING
N1  - Chapter 1. Market segmenting for business-growing -- Chapter 2. Brand Positioning as consumer behavior -- Chapter 3. Innovations in product and process -- Chapter 4. Market Responsive pricing -- Chapter 5. Marketing's Marketer Side: The total Marketing mix -- Chapter 6. Marketing's Marketer Side: The Marketing Mix Levers
N2  - This edition of The best of marketing Rx includes selected columns on the marketing mix and this mix's marketing levers in their individual functions, as well as in pairs and triads
ER  -