Events Management /
Maria Arlene (Bam) Tuazon-Disimulacion
- Second Edition.
- Manila, Philippines : Rex Book Store, c2015
- xi, 132 pages : illustrations ; 25 cm.
Includes bibliographical references.
Part I : Overview -- Chapter 1 : Introduction to events -- Chapter 2 : Introduction to event management -- Chapter 3 : M.I.C.E. and special events in the Philippines -- Chapter 4 : Forceps shaping the event industry Part II : Event leadership -- Chapter 5 : Professional and business ethics -- Chapter 6 : Protocol -- Part III : Event planning -- Chapter 7 : Stakeholders -- Chapter 8 : Concept and objectives -- Chapter 9 : Destination and venues -- Chapter 10 : Contracts and bids -- Part IV : Event management -- Chapter 11 : Project management -- Chapter 12: Budget -- Chapter 13 : Program -- Chapter 14 : Production and staging -- Chapter 15 : Exhibit set-up -- Chapter 16 : Catering -- Chapter 17 : Security and risk management -- Part V : Event marketing -- Chapter 18 : Marketing management -- Chapter 19 : Sponsorships -- Part VI : Event evaluation -- Chapter 20 : Quantitative and qualitative techniques.
Events management (second edition) is designed for 19-week university semester following the Philippine academic calendar. One lesson is allotted for each week. Each lesson is provided with learning objectives, the main text, discussion questions, exercises, and assignments, a new feature of the book. Sections on procurement , site layout, and writing the terminal report are also added in this edition.