Medina, Roberto G.

Entrepreneurship and small business management / Roberto G. Medina - Third Edition - Manila, Philippines : Rex Book Store, c2014 - x, 235 pages ; 25 cm.

Includes bibliographical references and index.

CHAPTER 1. A perspective on Entrepreneurship -- 2. The nature of small business -- 3. The ethical and social responsibilities of the Entrepreneur -- 4. Entrepreneurial Personality -- 5. The Search for a sound Business idea -- 6. Strategic Planning for small business -- 7. The Business plan -- 8. Forms of small business ownership -- 9. Organizing, directing and controlling the small business -- 10. Marketing the small business -- 11. Determining the right location -- 12. Promoting the small business -- 13. Managing small business finance -- 14. Managing small business Risk -- 15. Magna Carta for Micro, Small and Medium enterprises.

Entrepreneurship is a very important component of a capitalist economy like the Philippines. It thrives in economic systems that support innovation and hard work.

9789712367267


ENTREPRENEURSHIP

HB 615 .M43 2014