TY - BOOK AU - Ferreria, Alejandrino J. TI - Entrepreneur's help line SN - 9812446230 AV - HB 615 .F38 2004 PY - 2004/// CY - Singapore PB - Pearson/Prentice Hall KW - ENTREPRENEURSHIP -- PHILIPPINES N1 - 1. The ultimate entrepreneur -- 2. Vision and Values -- 3. Playing the game and winning -- 4. The entrepreneurial edge -- 5. Entrepreneurial marketing -- 6. The intimate customer -- 7. Killing the competition -- 8. Going for quality, delivery and productivity -- 9. Dealing with financials -- 10. Of Family, Friends in Business -- 11. Strategizing for Entrepreneurship -- 12. The Sweet Smell of Success N2 - This book is a collection of Andy's teachings. He derived inspiration for some of them from his class sessions ER -