Ferreria, Alejandrino J. <br/><br/>
Entrepreneur's help line / 
Alejandrino J. Ferreria 
 - Singapore :  Pearson/Prentice Hall,  c2004 
 - xii, 339 pages ; illustrations ;  23 cm. 
<br/><br/>1. The ultimate entrepreneur -- 2. Vision and Values -- 3. Playing the game and winning -- 4. The entrepreneurial edge -- 5. Entrepreneurial marketing -- 6. The intimate customer -- 7. Killing the competition -- 8. Going for quality, delivery and productivity -- 9. Dealing with  financials -- 10. Of Family, Friends in Business -- 11. Strategizing for Entrepreneurship -- 12. The Sweet Smell of Success. 
<br/><br/> This book is a collection of Andy's teachings. He derived inspiration for some of them from his class sessions. 
<br/><br/><label>ISBN: </label>9812446230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ENTREPRENEURSHIP -- PHILIPPINES
<br/><br/><label>LC Class. No.: </label>HB 615 .F38 2004