TY  - BOOK
AU  - Jucutan, Myra Lao-
AU  - Lao, Felix M. Jr.
TI  - 101 product innovations and marketing
SN  - 9789712719813
AV  - HF 5415 .J83 2008 
PY  - 2008///
CY  - Pasig City
PB  - Anvil Publishing Inc.
KW  - INNOVATION
KW  - MARKETING
N1  - Includes bibliographical references; Section 1: Innovation Basics -- Section 2. Customer Identification -- Section 3. Marketing Tools and Beyond -- Section 4. Customer Identification -- Section 5. Groundwork Planning -- Section 6. Brand Media and advertising -- Section 7. Strategic Launch Analysis
N2  - Innovation is the key to sustainable competitive advantage in today's rapidly changing and expanding global business environment
ER  -