Jucutan, Myra Lao- <br/><br/>
101 product innovations and marketing / 
Myra Lao-Jucutan and Felix M. Lao, Jr. 
 - Pasig City :  Anvil Publishing Inc.,  c2008. 
 - xiii, 100 pages ;  18 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Section 1: Innovation Basics -- Section 2. Customer Identification -- Section 3. Marketing Tools and Beyond -- Section 4. Customer Identification -- Section 5. Groundwork Planning -- Section 6. Brand Media and advertising -- Section 7. Strategic Launch Analysis. 
<br/><br/> Innovation is the key to sustainable competitive advantage in today's rapidly changing and expanding global business environment. 
<br/><br/><label>ISBN: </label>9789712719813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INNOVATION<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .J83 2008